Dear MEL Topic Readers,
Prime Day was the biggest shopping event in Amazon's history
It is a one-day only, though it was extended to 36 hours this year, global shopping event exclusively for Amazon Prime members. It marked the biggest sales event for the online giant, exceeding the tabs of any other sales event like Cyber Monday, Black Friday, or its previous year’s event. It was estimated that the sales would go over three billion dollars, but the exact amount hasn’t been disclosed. However, the company claims that it has sold over 100 million products worldwide. If this was the biggest online sales event in the U.S., it also shows how big China’s biggest sales event, Singles’ Day is. The Chinese online platformer sold $25 billion within 24 hours on November 11 last year, a hefty increase of 40% from the previous year.
Amazon wanted to add more prime members and sell more own products like Kindle and Amazon Fire TV stick. Prime members need to pay a membership fee to get various benefits like free delivery at desired times, free video streams and reading contents. The membership fee varies by country. For example, only $36 annually in Japan and $119 in the U.S.
Who takes advantage of the sales event like this, the buyers, the sellers or both?
Enjoy reading the article and mark the event day on your calendar.
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