Dear MEL Topic Readers,
Shopping hauls are so back
Americans are spending more on online shopping. The average value of a digital cart went up from $50 to over $200 per
order just in a year. Many Americans think social media stimulates overspending
online with their AI-powered algorithms, data processing tools, and purchase history.
Indeed, products recommended on the screen are becoming more personalized and
then irresistible because they suit your needs and personal preferences. Also,
Buy Now Pay Later (BNPL), a short-term financing that allows consumers to make
purchases and pay for them over time like Klarna and Afterpay, not only helps consumers
buy things easily but also stimulates impulse purchases. In addition, social
platforms themselves are offering shopping space or wishlists where users can buy
items without leaving the site. Armed with AI, personal data, and payment
options, online merchandisers and platforms are luring Americans to buy more and
pay later. Read the article and learn how online shopping is booming in the USA.
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