Dear MEL Topic Readers,
Google has illegal monopoly over internet search, US judge rules
A monopoly is a market structure that consists of a single provider and
no close substitutes. A monopoly limits available alternatives for its product or
service and creates barriers for competitors to enter the market. It can be
achieved by controlling the entire supply chain, from production to sales
through vertical integration, or by buying competing companies in the market
through horizontal integration and becoming the sole provider. Since it could
control the supply and price of the market, a monopoly is generally regarded as
harmful to the economy and users. In the
meantime, if there is only one option available for users or buyers, that could
be a de facto standard of the product category. If the product is the best in
performance, quality, or convenience, a monopoly might not be so harmful to users.
Google’s search engine holds nearly 90% market share of the search services and
95% on mobile devices. Recently, a US district judge ruled that Google is a
monopolist and maintains its monopoly in the search engine market. How harmful
is it? Who suffers from Google’s market dominance?
Read the article and learn about the recent ruling on Google’s
monopoly.
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