Dear MEL Topic Readers,
Young people in China aren’t spending on romance. That’s a problem
On the seventh day of the seventh month in the lunar calendar, young Chinese
couples have long been celebrating Qixi, the annual meeting of mythical lovers Zhinu
and Niulang on a celestial bridge. It is like the Chinese version of Valentine’s
Day when lovers send luxurious gifts and dine at fancy restaurants. However, as
China’s domestic economy and job market are slowing, people cut back on spending
on gifts and festivities at the Qixi Festival, which fell on August 10 this
year. For example, more young people have to work harder and longer than before
like “996”, working nine-to-nine, six days a week. Also, the number of young
people who are getting married has decreased to about half of the number 10
years ago due to the population decline and lifestyle changes. Young Chinese
people don’t seem to have enough money, time, or motivation to indulge in love
affairs nowadays.
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