Dear MEL Topic Readers,
Inside the war between Spotify and Apple
Dilemma. It sounds more than cannibalism to initiate a new business that could destroy or replace the existing businesses, especially when they are bringing good money to the company. But that what happened to Apple when Spotify, a music, podcast, and video streaming service, started and grew its freemium service. They offer basic streaming services for free with advertisement to quickly expand its customer base. Apple was too slow to react to this Swedish startup because of its lucrative music download service, iTunes. In short, Apple had other money-making businesses while Spotify focused on just one. Usually, today’s Internet giants have tried to buyout such newly growing potential competitor or money maker. For example, Google purchased YouTube in 2006, and Facebook acquired Instagram in 2012, both at a staggering price in the respective deal.
Now Spotify is going public on the New York Stock Exchange. Though they are still loosing quite a lot of money, the market is expected to put a high price tag on the company.
It also has released its first audio-visual book that looks suitable for smartphone reading or watching. As people, especially the young, spend more time on a smartphone every day, such reading entertainment may take over the conventional paper-reading practice in the new future. In fact, students don’t seem to need paper books any longer as they can learn more and better on their tablet or smartphone. Indeed, audio-visual content stimulates young learners more than black-and-white texts do. Another threat to existing businesses.
Enjoy checking how this AV book looks like and learn what a game changer is like in the article.