Dear MEL Topic Readers,
Champagne makers are throwing out grapes. Here's why
Champagne is a sparkling wine that is produced in the Champagne wine region of France. It is produced from specific types of grapes, such as Pinot noir and Chardonnay harvested only in the region, which keeps the value of this particular wine. Champagne is a premium drink that is usually enjoyed as part of a celebration or as an aperitif before the beginning of a meal. So, at a time when events, celebrations, and social dining occasions are rarely seen due to the coronavirus pandemic, demands for Champagne have significantly declined. What are the producers of this premium wine doing to cope with this difficult time?
Unfortunately, there is only one way to keep the value when the demand declines.
Enjoy watching the video and learn about the impact of the pandemic on Champagne.