Dear MEL School’s
Topic Readers,
Healthy eating:
The mind games of supermarkets
Here are some tips
for healthier grocery shopping. Divide your shopping cart or bag in two, one for
healthier produce such as vegetables, fruits, dairy and meat and the other for
others. Then you are likely to buy more vegetables and fruits than usual. The
same seems to be true when you are reminded healthier food options before
shopping. But once you get into the supermarket, you’ll find more unhealthier
but attracting food products than healthier options in the sweet spot, usually at
eye levels of the target demography, such as snacks for kids and premier
chocolates for adults.
So, if the
supermarket decides to promote better food options to the shoppers, there are
many tricks they can make, instead of the products they can easily attract
their shoppers at all income levels.
Enjoy reading and
learning about psychological tricks of food merchandising.
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