Dear MEL School’s
Topic Readers,
Mozilla plans '$25 smartphone' for emerging markets
Which user category
do you fall into, smartphone, feature phone, or just-talk-and-message phone?
The first category
users are the ones who want to enjoy fashionable and slim all-in-one phones
such as iPhone and Galaxy. They spend good money not only the device but also
the communication fees.
Most of the just-talk-and-message
phone users live in developing countries where other communication infrastructures
are rarely available. These users are expected to step up to smart phones or
things alike in the coming years.
Then what are
feature phones? They are the ones may step up basic or first-time users to the
next level with basic applications and functions. Step up is a good strategy to
develop an emerging market where both the number and income of users are expected
to increase for some time.
Enjoy reading and
learning about what the feature phones like and which market segment the world
mobile phone manufactures and OS providers are looking at.
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