Dear MEL Topic Readers
How Amazon delivers in the Himalayas
Amazon has been expanding the customer base in populous markets of India. Now, the e-commerce giant is getting its foot in the door of the Himalayas.
Leh is a small town in northern India which lies at an altitude of 3,500 meters. The present-day population of this ancient capital of the Himalayan kingdom of Ladakh is just about 30,000. Though there aren’t so many business or commercial activities in this mountainous town, residents, including monks, seem to be interested in buying things online. The last-mile of e-commerce in this remote town has been longer than the one of other populated areas until recently. Now aggressive Amazon recruited delivery personnel to complete the final part of the logistic process. Bike riders. Since there aren’t signs or addresses on the street, the delivery personnel have to be familiar with the local residents to ensure that the delivery is made to the right recipient. Some worry about environmental impacts. What will happen to the worn-out items that have never been used in the self-sufficient old town, not to mention the discarded cardboard boxes and packaging materials? It will take longer for the nature to degrade those foreign objects in the beautiful environment.
Enjoy watching the video and think if e-commerce will become part of the lifeline in the Himalayas.
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