Dear MEL School’s Topic Readers,
How to say: Xiaomi
Different pronunciations for the same brand or company name? Shouldn’t
there be Corporate Identity issue especially for global brands?
Xiaomi, a Chinese smartphone giant, doesn’t seem to be the only one
that is pronounced differently by their customers, general public or even the
executives of the company. Surprisingly, established global brands such as Nike,
TESLA and Chrysler are pronounced differently by person or region.
So, when it comes to Chinese words, no wonder why “Xiaomi” is
pronounced differently within the home market where there is variation of
pronunciations exists, and even by the executives of the company.
Enjoy reading and learning about this conflict of corporate identity
and pronunciation.
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