Dear MEL Topic Readers,
China, a nation of tea-drinkers, now has more branded coffee shops than
the US
First opened in Seattle in 1971, Starbucks now has nearly 16,000
outlets in the US alone. It grew rapidly in overseas markets and entered the Japanese
market in 1996. There had already been many local coffee chains but Starbucks
managed to grow consistently. It has now over 1,400 outlets across the country.
Then in 1999, it opened its first outlet in China, where tea had been the
primary drink after and during meals. It has cultivated the experience with
Chinese consumers and now operates over 6,800 stores in over 250 cities in the Chinese
mainland. After the pandemic, the number of coffee shops has grown rapidly and there
are now around 50,000 branded coffee shops across the country, having surpassed
the US’s 38,400 and become the largest market in the world. The market leader
now is Luckin Coffee with over 10,000 shops that serve Starbucks-style coffee and
other drinks at more affordable prices. In a country where almost twice as many
new cars are sold each year, there could be more branded coffee shops and their
variations in the coming years as people look for drinks, places, and atmospheres
they like.
Enjoy reading the article and learning about China’s growing coffee
market.
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