Dear MEL Topic Readers,
Extra virgin olive oil is getting very expensive. And it might not even
be real
Olive oil is a versatile oil derived from pressing olives. It’s a
staple in Mediterranean cuisine and has gained popularity around the world due
to its flavor, health benefits, and various applications, including cooking,
dressing, and finishing. Extra Virgin Olive Oil (EVOO) is the top grade of
olive oil extracted only by mechanical means without any chemical treatments or
refining. Because of its flavor and color, it is popularly used for salads or
finishing touch on dishes, thus, high-quality extra virgin olive oil is highly valued
in the market. Spain, Italy, and Greece are the world's top producers of olive
oil, but this year, their olive oil production fell by 40% due to extreme
weather conditions. This, along with increasing demand, has increased the price
of EVOO in the world market, creating fraudulent producers who mix olive oil
with other oils and add chemicals to make it look and smell like EVOO. So, next
time you shop EVOO, think twice if you find a super bargain unless it is bolled
by a trusty producer.
Read the article and learn about what the extra virgin olive oil market
is about these days.
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