Dear MEL School’s
Topic Readers,
Record 'Singles Day' online sales expected on 11/11/11 in China
Can online shopping be therapy for singles?
It seems so in China especially when annual deep cut promotions are offered by
online retailers and market places.
The idea of Singles Day was originally
brought in by Alibaba in 2008 to encourage people without partners to comfort
themselves with shopping therapy. Now, many online shoppers tend to wait to buy
thing online until the day and look for special offers eagerly with their
extended budget. This in turn means that online retailers must be well prepared
for the day that could make or break the future of their business. It sounds
like a good day for shoppers but critical day for online retailers, doesn’t it?
Enjoy reading and learning about China’s
Singles Day shopping spree.
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