Dear MEL Topic Readers,
Social media now main source of news in US, research suggests
What is the main source of news for you, if you have any? According to
a recent survey, over half of the respondents in the US obtain news from social
media, such as Facebook, X, and YouTube. In the meantime, around 50% said they
get news from TV, and 48% said they get it from news sites and apps. TV news
and news sites cover a wide range of topics from different places and fields,
and most of them are fact-based and less biased. In the meantime, SNS news and videos
show what their viewers are interested in and are often biased, opinionated, and
personalized. Nowadays, younger generations spend much more time on their
smartphones and watch TV or read paper media much less or not at all, so you
can plan media coverage and count on influencers for your marketing or election
campaign. However, you cannot predict a sudden sensation spurred by video
clips. An effective media mix and quick response to reactions are essential for
today’s campaigns.
Read the article and learn which news source is more popular these
days.
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