Dear MEL Topic Readers,
Chinese tourists redefine bucket list
According to the Ministry of Culture and Tourism of China, domestic tourism saw nearly a 15% increase in 2024 with over 5.6 billion visits. Accordingly, travelers spent 17% more than the previous year. In general, Chinese people tend to travel extensively during the Lunar New Year (Spring Festival) in Jan/Feb, the National Day holiday (Golden Week) in May, and the summer months. Yes, there still are a lot of tourist groups being led by tour guides with flags in popular tourist destinations. However, instead of just visiting travel destinations and seeing popular things, people are now more interested in diverse activities and immersive experiences, such as local dining, unique accommodations, and leisure activities. These things and activities are introduced not by travel guidebooks or websites but more likely by short video platforms. Also, some travelers prefer visiting lesser-known destinations (reverse tourism) and others seek budget-friendly substitutes (alternative tourism). With a nearly 50,000 km high-speed rail network, more than 250 civil airports, and over 180,000 km highway length, People in China are more mobile both physically and digitally.
Read the article and learn how people in China enjoy traveling these days.
https://www.chinadaily.com.cn/a/202503/24/WS67e09caba310c240449dc63c_1.html
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