Dear MEL Topic Readers,
This boba chain you’ve never heard of has more outlets than McDonald’s
There are only three fast-food restaurant chains that operate over 40,000 outlets in the world: McDonald’s, Starbucks, and Mixue Ice Cream & Tea. Founded in 1997, Mixue is a Chinese multinational fast-food chain specializing in ice cream & tea-based drinks. It is operating over 46,000 franchised stores across Mainland China, Southasian countries, Japan, South Korea, and Australia. The business model is very simple: the affordability for both customers and business partners. The main menu of Mixue includes fresh ice cream, real fruit tea, milk tea, and fresh tea, most of which are priced between 2 to 8 yuan (30 cents to $1.20), so affordable to anyone who wants a cold drink or ice cream. Also, startup costs for franchisees are very low to welcome new business partners as the company’s revenue mainly comes from selling food materials, equipment, and packaging to its franchisees. When it debuted on the Hong Kong Stock Exchange earlier this month, the price soared even though it wasn’t as affordable as their drinks. Soon, you may find Mixue outlets near your house or office.
Read the article and learn about the ice cream nd tea chain that has more outlets than any other food chain.
https://edition.cnn.com/2025/03/03/business/china-mixue-bingcheng-ipo-expansion-intl-hnk/index.html
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