Dear MEL Topic Readers,
Why you see Black Friday sales in July
Americans celebrate a unified Thanksgiving on the fourth Thursday of
November every year. After a day of family gatherings and feasts, people are
ready to shop, either for Christmas or their wish list on Black Friday, the
start of the Christmas shopping season. Some stores open as early as midnight
to fire up sales with heavy discounts. Indeed, Black Friday has been the
busiest shopping day of the year in the US for decades. Nowadays though, the
term is used not only on the day after Thanksgiving but also for other promotional
events, such as Black Friday in July by Best Buy, an electronic retailer. There
is also Cyber Monday, an online sales promotion day on the Monday after Thanksgiving,
which now become popular in other markets. Then Amazon, the world’s largest
online retailer by market cap, hosted a “Prime Day Sales” event in typical July
and another in October this year. All these sales events are intended to stimulate
consumers with heavy discounts on promotional items before their competitors
do. How will American retailers do this weekend?
Enjoy reading the article and learning about what Black Friday meant
and means now.
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