Dear MEL Topic Readers,
How market research reveals what you really think
Market researchers used to ask shoppers or buyers questions if or how they like/dislike certain products or services along with their personal profiles. Then, experts analyzed the data and comments to find out what the responses mean to the products to services. The question is if those responses are trustworthy or useful to design or improve their products or services. Also questionable is the validity and accuracy of human analysis. Now, technologies can reveal what people are really interested in without even asking any questions. Every time people log on to the Internet, they leave footprints. The data collected from many people are then stored in the cloud and analyzed with the help of AI. Another newly developed method is to conduct a survey vie video on people’s smartphones. The system analyzes the way people spoke their responses along with facial expressions. Then the data is streamed into the cloud and analyzed by AI. Voice and facial recognition will clarify not only what the respondents say but also their underlying emotions, which aren’t said in the responses.
No matter what you do, it seems essential to have IT and data analysis proficiency nowadays.
Enjoy reading the article and learn about new ways of market research.
https://www.bbc.com/news/business-57399780
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