Dear MEL
Topic Readers,
New Volvo
brand aims for Tesla
Volvo is a Swedish,
now Chinese-owned, vehicle manufacturer founded in 1927. It manufactures and
markets sport utility vehicles, station wagons, sedans and compact sedans through
its 100 national sales companies worldwide. The 90-year old car company announced
in July this year that all the new models from 2019 will be fully electric or
hybrid-electric.
Now they’ve
announced a new brand name and the first two models, the first one to establish
a dedicated brand image and the second one to compete with the best-selling electric
car, Tesla Model 3.
As both of
the Polestar cars will be built in a factory in China, which is expected to be
the world’s leading market for green vehicles, you can easily imagine they will
sell a lot of them in China at least to start with. But they won’t. Why?
Enjoy reading
and learning what the automotive industry and market will be like in 2020.
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