Dear MEL School’s Topic Readers,
China's Steve Jobs is
changing U.S., too
“Shower me”, is
the way to pronounce Xiaomi. This five-year-old Chinse startup has become one
of the hottest and most rapidly growing smartphone producer in the world.
They do copy the sleekest
design from Apple. They do use the latest technologies like Samsung. Yet they
have no less influence or admiration than any of these two giants.
Rather, they even create
bigger marketing sensation by adopting totally new marketing, product launching
and designing approaches using the Internet and their fans. That’s how this
newest and hottest smartphone producer (rather than “manufacture” or “maker”
because of its creative and unique marketing approaches) has earn today’s
success and tomorrow’s prospects.
Enjoy reading and
learning what it would take to be successful in the world most crowded and
demanding market.
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