Dear MEL School’s Topic Readers,
Why South Korea's men are
buying tons of cosmetics
There is a disputable
proverb in Korea. "If you buy something, you must choose the one which has
a good appearance." There are stories with opposite suggestions in other
parts of the world, like a man of integrity chooses the least appealing one and
earn a reword. But in Korea, men spend way more money on cosmetics per capita than
any other country in the world. Some even spend more than their wives. Why?
One reason is its highly
competitive society. There are a lot of well-educated youngsters with
comparable resumes. In order to stand out, appearance seems to be a make-or-break
factor to get a chance to be employed. That’s understandable if employers
respect the aforementioned proverb.
Another factor is quite
unique. Military experience.
Why does military experience
encourage young men to be so appearance conscious?
Enjoy reading and finding
why they are so eager to look nicer.
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