Dear MEL Topic Readers,
TV channels are using AI-generated presenters to read the news. The
question is, will we trust them?
Nowadays, more and more news articles are created and edited by AI, at
least partially. Human anchors or reporters then present the news to the
audience. In the meantime, as text-to-speech technologies advance, machines can
read even better than humans and in any language. Then will news articles have
to be presented by humans? Some argue that many viewers of news programs feel a
sort of personal relationship with the presenters, called a parasocial
relationship. It is a one-sided connection where you feel like you have a
personal bond with someone you see in the media, like TV, online video footage,
and social media. You might develop psychological closeness with such
presenters as if you feel like knowing the persona well, understand their thoughts
and feelings, and may even confide in them mentally. The question is whether such
human touch will remain important in the era of AI. Also, will AI-generated
presenters, who can work 24/7 anywhere in any language, take over human
presenters?
Enjoy reading the article and learn about how humans perceive news
presenters.
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