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9/18/2021

Topic Reading-Vol.3447/9/18/2021

Dear MEL Topic Readers,

Has Covid killed off business cards for good?

To your surprise, there seems to be a surprising similarity between fax (Vol.3446) and a paper business card. They are both paper and analog so that a recipient needs to either keep it as it is or scan or input it manually to your digital file unless you disregard it. Though exchanging business cards has been rather ceremonial than practical, it is a kind of ritual to show the position and role of someone and sets the tone for a meeting especially in East Asian countries. However, many people are forced to work remotely and avoid physical contact because of the pandemic, business cards are hardly ever used. Then, will they revive after the pandemic when people are so used to do things in a contact-free manner without paper? Interestingly, there are digital alternatives to paper business cards, and they are becoming somewhat popular. A QR code on the screen and near-field communication (NFC) device or app to beam information to another person’s smartphone to name a few. If you still want to hand out or show your paper business card, you can make it contactless by printing a QR code on it.

Indeed, the coronavirus pandemic seems to abolish or alter conventional practices drastically.

Enjoy reading the article and think if you still want to hand out or receive business cards.

https://www.bbc.com/news/business-58419842

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