Dear MEL Topic Readers,
Cookies crumbling as Google phases them out
Every move or request on your browser is sent
to the server and recorded. It is usually used to tell if the request came from
the same browser, which keeps the user logged-in, so that he or she doesn’t
have to be identified every time they click or touch on the website. Such
information that is sent back to the server is called cookie. Cookies can also
be used to record and analyze user behavior and preferences. For example, if someone
searches dog food a few times, he or she will be shown ads for pet food, toys,
and insurance constantly. While some may find it helpful, this is also regarded
as an infringement of privacy and the practice is regulated in the EU and other
countries. For example, EU privacy laws state that consent for cookies must be
clearly shown and informed. However, most of the sites are found to show such
information almost unreadable or inaccessible, and user choice to reject it is
hardly visible. In order to protect privacy rights, Apple, Microsoft, and Mozilla
have banned third-party cookies for some time and now Google, the largest
browser Chrome’s provider, is going to restrict the number of advertising
cookies on websites.
Cookies may no longer be so sweet for
advertisers.
Enjoy reading the article and learn how
cookies are being used.
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