Dear MEL Topic Readers,
How do supermarkets tempt you to spend more money?
Is your supermarket tricky? You usually aren’t so suspicious about how your usual supermarket tries to make you spend more. But without realizing, most shoppers are spending more on the items they didn’t intend to buy. For example, essentials like milk and eggs are placed far away from the entrance and each other so that shoppers walk through the store and look around other items. At the cash register, sweets are presented to encourage your impulse buys. Also, while special offers and discounted items are often put at the end of isles to catch shoppers’ eyes, cereals for kids are placed at their eye levels. Interestingly, healthy foods such as vegetables and fruits are found near the entrance, so that the shopper will feel less guilty to pick up not-so-healthy items like red meat or sausages.
Do you want to be smarter at your regular supermarket?
Read the article and find some tips to avoid impulse or unnecessary purchases.
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