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5/25/2014

Topic Reading-Vol.774-5/25/2014

Dear MEL School’s Topic Readers,
Nintendo apologizes for lack of virtual equality
Even in the game world, equality seems to be as critical as in the real world.
When the game giant introduced a virtual reality game, which personalized avatars of real players living on a virtual island develop a life story, to American market, it was criticized by gay players and gay-right advocacies for not allowing same-sex options in the game, which have already been common practices in the games developed in the U.S.A. The game has been a big hit in Japan where such marriage isn’t legally allowed or socially recognized. The company was forced to make an announcement that it will make the gamers choose such options available in the future versions, if any, but not the one to be released in June because of the game’s fundamental design concept.
Enjoy reading and learning how sensitive you need to be to social, traditional and religious practices and customs when you try to localize a product or service.


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