Dear MEL School’s Topic Readers,
Bring Any Working Cellphone to Best Buy,
Get a Free Samsung Galaxy S3.
Consumer marketing deals these days seem to
offer not only economic but also environmental value. When you’re thinking of
getting a new smartphone or tablet PC, you most likely leave your still-functioning
conventional or smart phone somewhere in the desk drawer or closet because it’s
small enough not to bother you much. But what if you get, not pay, $50 to
replace your phone with a band new smartphone? You probably would be more
motivated to check the store that offers such a stimulating incentive rather
than others that don’t, wouldn’t you? And if you learn that your phone would be
resold somewhere that still values it, wouldn’t you be more encouraged to trade
in rather than adding another used-to-be-used phone to you collection or
creating high-tech waste harmful to the environment, would you?
Enjoy reading and learning about a recent
consumer marketing approach.
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