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10/31/2012

Topic Reading-Vol.203-10/31/2012

Dear MEL School's Topic Readers,
Nintendo's Wii U games console will be sold at a loss.
Game consoles seem to face very tough competitions not only with its own turfs but also other handheld devices such as smartphones and tablet PCs that offer similar or even more attractive game software or applications as some of its entertaining features at very competitive, sometimes lower-than-the-manufacturing-cost prices, expecting their future revenue streams by phone/data subscription, sales of applications or game software,  and/or online shopping.
Nintendo, once regarded the most profitable game consoles and their software company, has lost money for the last three consecutive first-half fiscal years because of not only the lower-than-expected unit sales but also the exchange rate, is now selling its newest proud Wii U game console below its cost.
Enjoy reading and learning what’s going on in the personal game industry. 

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