Dear MEL Topic Readers,
India asks e-commerce apps to stop '10-minute' delivery service
Q-commerce, or quick commerce, is a type of e-commerce where food and merchandise
are delivered within hours or even less than an hour. It became very popular during
the COVID-19 pandemic in many parts of the world, especially in cities in China,
South Asian countries, and India, where small motorcycle riders navigate through
traffic. Also, as gig workers and online platforms increase, Q-commerce has
become an essential part of city life and the economy. In India, competition
among both gig workers and Q-commerce platforms has intensified so much that deliveries
are now expected within 10 minutes. However, this could put too much pressure
on delivery riders whose performance is constantly monitored and rated by both customers
and online platforms. Recently, the Indian government “asked” Q-commerce
platforms to decline the 10-minute delivery promise to lessen the pressure on
delivery riders for their safety. How much relief will be given to those riders
who can earn more money if they deliver items faster?
Read the article and learn about India’s Q-commerce dilemma.
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