Dear MEL Topic Readers,
Why travellers keep queueing for viral food
One way to enjoy visiting some other place is to try tasting locally
popular foods or something that is introduced in the guidebook. But nowadays,
all of a sudden, some particular food becomes popular among travelers and
visitors who saw the video or photo of the food on social media, and they wait
in a long line to try it. When they finally get it, they film themselves eating
it and post the video on their SNS, which often brings more people to form an
even longer waiting line. Indeed, a queue triggers powerful psychological cues.
This is partly because of the fear of missing out (FOMO). Also, a long waiting
line indicates the food may be very good or popular, another social proof of
validation, which gives you assurance or confidence. So, whether you are drawn
by the line or preprogrammed by an SNS, waiting in line for a viral food seems
to offer another kind of culinary experience. Still, for some people, encountering
unexpected experiences is another way to enjoy visiting a new place, including
locally popular food, yet unknown in the online community.
Read the article and learn about why more people are willingly waiting
to get particular food.
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