Dear MEL
Topic Readers,
Of war and
coffee in Lebanon
Imagine your
decades old family business is torn by a war, not just once but twice. You may lose
physical assets like merchandises, equipment and facility. You might also lose
intangible assets like the loyal customers and presence in the marketplace that
have been built over a long period of time, sometimes through generations.
Starting up a
new business is risky but exciting. Rebuilding the same business from scratch
requires painstaking effort and ordeals, especially in a war-torn place where many
of the residents had no choice but to flee from.
Enjoy reading
and learning about this story of the coffee shop in Beirut, Lebanon.
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