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3/09/2014

Topic Reading-Vol.697-3/9/2014

Dear MEL School’s Topic Readers,
Mozilla plans '$25 smartphone' for emerging markets
Which user category do you fall into, smartphone, feature phone, or just-talk-and-message phone?
The first category users are the ones who want to enjoy fashionable and slim all-in-one phones such as iPhone and Galaxy. They spend good money not only the device but also the communication fees.
Most of the just-talk-and-message phone users live in developing countries where other communication infrastructures are rarely available. These users are expected to step up to smart phones or things alike in the coming years.
Then what are feature phones? They are the ones may step up basic or first-time users to the next level with basic applications and functions. Step up is a good strategy to develop an emerging market where both the number and income of users are expected to increase for some time.
Enjoy reading and learning about what the feature phones like and which market segment the world mobile phone manufactures and OS providers are looking at.


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