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4/22/2022

Topic Reading-Vol.3663-4/22/2022

Dear MEL Topic Readers,  

How Nissan creates its signature 'new car smell'

Unless you are a new car salesperson or a mechanic of a new car dealership, you probably enjoy the smell of a brand car once every few or several years, or even less often if you usually buy a used car. But when you get in your new car, you enjoy the new car smell, which is a mixture of many materials inside the car, such as plastics, metals, fabrics, and maybe leather. Surprisingly, major car company like Nissan is trying to assure that the new car smell is not offensive to the new owner. In fact, there are sniff test engineers whose job is to check the smell of the assembled vehicles before mass production. The smell inside a car varies by the seating location, driver’s, passenger, and back seats because each position is surrounded by different materials. Those smell experts check the smell of different parts of the vehicle to detect an offensive odor. Also, since preference for smells varies from one culture to another, the standard of the smell quality varies by region. The same car smells different by market.

Enjoy reading the article about how a new car smell is created and assured.

https://edition.cnn.com/2022/04/15/business/nissan-car-smeller/index.html


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