Dear MEL Topic Readers,
Burger King 'plant-based' Whopper ads banned
The Rebel Whopper is a plant-based sandwich
by Burger King. It is made with a grilled soy patty, tomatoes, lettuce, mayonnaise,
ketchup, pickles, onions, and a sesame seed bun. Though the ingredients sound green
enough to claim as a plant-based burger, there is mayonnaise in it, which could
be opted out. Also, it is grilled alongside with other meaty products, which
makes strict vegans and vegetarians frown.
The burger chain claims that it is clear and
transparent that the burger contains no beef. However, The Advertising
Standards Authority (ASA), the British self-regulatory organization of the
advertising industry, judged that the "100% Whopper, no beef" claim
could give consumers the impression that the Rebel Whopper is an animal-free sandwich.
Halal, Kosher, Vegetarian and Vegan, each of
which has strict rules and expectations.
Food producers and servers are expected not
only to abide by the respective guidelines but also to communicate clearly and faithfully
to their customers.
Enjoy reading the article and think if
vegetarians or vegans would dare to go to a burger restaurant in the first
place.
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