Dear MEL Topic Readers,
Could a boycott kill Facebook?
On June 17, a coalition consisting of social movement
groups initiated a campaign to move the largest ad platform to do more to curb
racism. The Stop Hate for Profit campaign demands that Facebook remove racist
and hateful content from the most powerful ad platform by boycotting ad placement
for the month of July. Maybe because of the recent “act now rather than wait” attitude
among US consumer goods and retailers (also to gain bargaining power?), Coca-Cola,
Unilever, and Starbucks decided to pull ads from Facebook in July. How will
this affect Facebook’s deep pockets? Will small advertisers gain more attention
from the viewers?
It seems that an online campaign and decisive
movement like walkout, demonstration, and boycott are a powerful combination to change
corporate behaviors, especially on the environment, social, and governance issues,
or ESG.
Read the article and learn about another
movement to support BLM.
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