Dear MEL Topic Readers
Dunkin' Donuts is officially dropping 'Donuts'
Have you had any doughnuts or coffee from Dunkin’ Donuts? It is an American, and also global doughnuts chain founded a few years after WWII in Massachusetts, USA. They now sell doughnuts, baked goods and a variety of beverages at their 12,000 restaurants in 36 countries.
Despite their original iconic sweets, over half of their business in their home market is now generated by beverages, especially coffee. Therefore, they’ve decided to drop the “Donuts” icon from their logo, signages, and packages from next year.
Will that sells more profitable beverages or makes their drinks face direct competition against Starbucks or McDonald’s?
At any rate, it may take a few decades for their customers to say, “Oh, there are doughnuts in the coffee shop.” It may remind you of the same action Apple took in 2007 to remove “computer” from its name. Because of their iPhone and iPad, very few now associate Apple with a computer.
By the way, if you have a choice, which doughnuts would you prefer, Dunkin’s or Mister Donuts? Whichever you choose, the money you’ve paid will go to the same pocket. Yes, both donut chains are owned by the same company!
Enjoy reading and think what makes you choose your coffee when you are on the road, the brand, taste/flavor, location or price.
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