Dear MEL School’s Topic Readers,
How important is it for a company to have a
great logo?
How many logos do you identify with their
brands? A dozen or more? Your answer may please or disappoint the management of
the company that invested a lot of money and resources hoping to improve their
brand image and the bottom line.
Logo is a printed, embroiled, engraved, displayed
or shown symbol or design that a company or an organization uses to promote its
brand, activities, product or service. Typical examples are Nike’s
"swoosh" symbol, Starbucks' twin-tailed mermaid and Apple’s partly-bitten
apple. They represent the product or service of their brand and company. People
who see these logos immediately recognize and identify the logo with their
business.
It is a very powerful marketing tool but is
hard to establish. Some companies attempt to change and fail. Others waste
millions to create and promote their logos or brand, instead of making their
best effort and investment onto their products or services. After all, it’s not
the logo but the product or service that is valued by the customer.
Enjoy reading and learning how tricky a
brand logo is.
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