Nintendo's Wii U games console will be sold at a loss.
Game consoles seem to face very tough competitions not only
with its own turfs but also other handheld devices such as smartphones and
tablet PCs that offer similar or even more attractive game software or
applications as some of its entertaining features at very competitive, sometimes
lower-than-the-manufacturing-cost prices, expecting their future revenue
streams by phone/data subscription, sales of applications or game
software, and/or online shopping.
Nintendo, once regarded the most profitable game consoles
and their software company, has lost money for the last three consecutive
first-half fiscal years because of not only the lower-than-expected unit sales
but also the exchange rate, is now selling its newest proud Wii U game console
below its cost.
Enjoy reading and learning what’s going on in the personal
game industry.
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