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10/06/2012

Topic Reading-Vol.178-10/6/2012

Dear MEL School's Topic Readers,
Move over iPhone: In China, it's cool to call on 'Xiaomi'
Some of you may think iPhone and Galaxy are the only thinkable options when you consider buying or changing a smartphone, considering their size, thickness, weight, design, features, speed, interface, performance, connectivity, and popularity, not to mention the price. But in China, there are several alternatives that outsell those global giant brands at half or less than the price without giving up any or not so much of the advantages but for 4G, which in some cases not so critical.
And the founder of the Xiaomi, Lei Jun even said, If Jobs had lived in China, I think he could not have succeeded. Jobs was a scrupulous perfectionist, while Chinese culture emphasizes the middle path.”
Enjoy reading and learning about China’s smarphone market, isolated yet huge enough to harbor several strong brands and products.

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