Dear MEL Topic Readers,
Forget Starbucks coffee - Gen Z like their drinks ice cold
What drink did you buy at Starbucks last time? Founded in 1971,
Starbucks is a global coffeehouse chain that operates more than 40,000
locations in 87 countries. It offers a wide variety of coffee, tea, and other
cold drinks, such as iced coffees and teas, cold-brew coffees, and a variety of
Frappuccinos. In the US, cold drinks now make up over 70% of Starbucks’s beverage
sales. Their Gen Z customers, those who were born between 1997 and 2012, especially
like cold drinks, and over 60% of their purchases are cold drinks. They seem to
enjoy customizing cold drinks themselves as a form of self-expression and
identity, like clothing or hair color. This is good for the coffee chain’s
business because the prices of popular Frappuccinos are twice as high as regular
coffee. Also, more than 70% of their customers now buy cold drinks year-round,
and other fast-food and drinks chains are following suit. Driven by young
customers, competition for cold drinks is heating up these days.
Read the article and learn what young people buy at Starbucks.
No comments:
Post a Comment