Dear MEL Topic Readers,
Anti-social: It's fads, not friends, which now dominate our feeds
SNS stands for Social Networking Service. It refers to online platforms,
such as Instagram, Facebook, X, and TikTok, where people create personal
profiles, connect with friends or strangers, and share content. But nowadays, these
platforms are mainly used for entertainment and discovery, whereas WhatsApp and
WeChat are used for social purposes. More people post interesting videos or
photos to entertain others who enjoy seeing them passively, like TV. Since such
videos are shown according to the viewers’ interests and tastes, advertisers are
trying to take advantage of AI-powered digital ad targeting with ever more
creative and entertaining content. Indeed, people tend to just choose from recommendations
rather than browsing the Internet. Facebook was launched in 2004, YouTube in
2005, Instagram in 2010, and TikTok in 2016. As people’s interests and
behaviors change, they are transforming themselves from SNS to not-so-social
platforms.
Read the article and learn about how SNSs have changed over the years.
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