Dear MEL Topic Readers,
Why have World Cup hydration breaks attracted criticism? It's the ads.
While basketball and American football are divided into four 10-to-15-minute
quarters, a soccer/football match is split into two 45-minute halves, excluding
the stoppage time added by the referee for injuries or substitutions. Now,
since the 2026 World Cup games are being hosted in Canada, the USA, and Mexico,
game conditions vary widely. FIFA, then, introduced mandatory 3-minute
hydration breaks taken 22 minutes into each half for all of the 2026 World Cup matches,
to ensure equal conditions for all teams amid dangerous heat. While the additional
mandatory breaks hydrate and recharge the players, they disrupt the natural
flow and momentum of matches. Fans aren’t necessarily happy with the two disruptions
in the middle of the game and the extended game time. In the meantime, the
hydrogen breaks bring economic benefits. Since each of the 104 matches has two 3-minute
extra ad times, there will be a total of 832 30-sec commercial slots, which
will generate substantial revenue for the broadcasters and then for FIFA. Will all
soccer games be divided into four quarters?
Read the article and learn about the extra breaks FIFA added to the
World Cup games.
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