Dear MEL Topic Readers,
Snack giant switches to black and white packaging as Iran war hits ink
supplies
Once extracted, crude oil is transported to refineries, where it is
processed to become fossil fuels (gasoline, diesel, jet fuel, heating oil),
industrial materials (asphalt, lubricants, waxes), and naphtha. Naphtha is a
crucial raw material used to produce plastics, synthetic rubbers, and also as
an industrial solvent to make adhesives, coatings, paints, and printing inks. Due
to ongoing tensions in the Middle East from the Iran War, the supply chain for
oil-related products, including naphtha, has been severely affected in Asian
countries. (Vol. 5139)
On May 25, a Japanese snack giant, Calbee, will change the colorful packaging
of its 14 potato chip products to black and white as a naphtha-saving package.
The move wasn’t merchandising-oriented but in response to the unstable supply
of printing ink. It must have been a big decision to make because they will look
very odd among the colorful packages of competitive products on the shelves. Also,
the regular buyers who are used to picking up their favorite flavored chips by color
have to read the package carefully. Will we see more black-and-white packaging
as the tension in the Middle East continues?
Read the article and see the images of black-and-white potato chip
packaging.
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