Dear MEL Topic Readers,
The Chinese sports brand taking on Nike and Adidas
Adidas was founded by a shoemaker in 1949 in West Germany, and Nike was
originally founded by a track athlete and his coach in 1964 in Oregon, USA. A high
school dropout in Jinjiang, a southeastern province of Fujian, China, founded
Anta Sports Products in 1991. Originally, the startup produced sports shoes for
other brands, specialized in cost-effective manufacturing, and targeted the
mass market with affordable athletic footwear, but it soon developed a domestic
distribution network across China to sell Anta-branded sports equipment, textiles,
and accessories. It is now the world’s third-largest sportswear company behind
Nike and Adidas, managing 25 sports and apparel brands, including Salomon and
Wilson, and operating over 12,000 shops across China. This year, it also acquired
a 29% stake in Puma, a globally renowned German athletic brand.
China’s manufacturing power and market scale have incubated and grown global
giants. A technology firm, Xiaomi, was a software developer before making phones.
Now, it produces and sells electronics and electric vehicles under its own
brand. BYD, originally a battery manufacturer for consumer electronics, became the
world’s largest EV battery manufacturer and is now the world’s top EV manufacturer.
What will Anta be producing and selling in the coming years?
Read the article and learn about another Chinese giant ready to compete
with global brands.
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