Dear MEL Topic Readers,
Businesses scramble to get noticed by AI search
Search behavior is rapidly changing. Instead of searching for information
on search engines like Google, people are asking questions to AI like ChatGPT to
get answers and recommendations. As smartphones have become the primary device for
accessing the Internet, AI chatbots are more time-saving and convenient. While
search engines are looking for keywords, AI engines are using large language
models (LLMs) to understand, process, and generate human-like text by analyzing
massive datasets. Accordingly, in addition to keywords that are caught by search
engine optimization (SEO), businesses are now trying to improve answer engine optimization
(AEO) to be ranked higher on such AI tools. For example, instead of eye-catching
keywords or images to catch human eyes, summaries, lists of information, and
frequently asked questions (FAQs) are shown on the top page to grab AI’s attention.
This is critical for businesses that depend on web traffic because, unlike search
engine visitors who may still be searching and comparing information, AI
visitors have already been guided by AI, thus more prospective. Businesses must
adapt to changes in devices and technologies to survive.
Read the article and learn about the behavioral change from searching
to asking.
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