Dear MEL Topic Readers,
These filmmakers know exactly how to get you hooked on bizarre
one-minute dramas
A study found that the time an average person spends on a screen is now
only 47 seconds, significantly shorter than in the pre-smartphone era.
(Vol.5072) However, when it comes to a “micro-drama”, there is only a second or
two to get viewers’ attention and stop them scrolling further on their
smartphones. Originating in China, a
micro-drama is a highly serialized, short-form video series designed for mobile
viewing, featuring dozens of 1–2 minute episodes with fast-paced, melodramatic
plots, often shot in a vertical format. Viewers can watch the first five
to ten episodes free, and then need to pay to watch the remaining episodes. Therefore,
it’s not the title or trailer that grabs viewers’ attention but the impact of the
beginning scene. In production studios in Korea, screenwriters, producers, and
editors all use AI to save time and cost to produce numerous episodes and titles
of micro-dramas. It seems that the time to grab and keep attention is getting
shorter as people scroll the screen faster.
Read the article and learn about how micro-dramas are produced.
No comments:
Post a Comment