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2/13/2026

Topic Reading-Vol.5043-2/13/2026

Dear MEL Topic Readers, Protein is so last year. 
Why fiber is the next big thing
Fiber is a carbohydrate in plant food, such as fruit, vegetables, whole grains, and legumes. It passes through the body undigested, promotes bowel regularity, helps control blood sugar, and lowers cholesterol. Also, because fiber-rich foods are filling, they help you control your appetite and thus reduce overeating. You should get enough fiber, say 25g to 30g+ daily, with a healthy diet. For example, eat whole grains instead of refined grains, keep the skin on potatoes, cucumbers, apples, and pears, or add berries and nuts to your breakfast cereal. These days, younger consumers in the USA are getting obsessed with their digestive health to improve their skin health and cognitive function. Food companies are then launching fiber-enriched food, snacks, and even drinks to capitalize on the trend. But why do they need highly processed, packaged products to get enough fiber, which is naturally included in real foods?
Read the article and learn what American consumers are keen on after protein.

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