Dear MEL Topic Readers,
Hello Kitty at 50: The mouthless face that launched an $80 billion empire
A fictional character Kitty White, often called Hello Kitty, was born on November 1, 1974, in the design house of Sanrio, a Japanese entertainment company that designs, licenses, and produces merchandise. She is a cheerful feline girl with a red bow on her left head and an oval yellow nose but without a visible mouth. She plays the piano and lives in London’s suburbs. The character was originally marketed towards pre-teenage girls, but as her popularity grew and the fans’ ages became older, its fans and customer base extended to teenage and adult consumers, too. For decades, Kitty White has been regarded as an icon of kawaii (cute) culture. She now appears not only in books, videos, animated TV series, and electronics and kitchen appliances but even on an airplane body. When young kitty lovers become parents, they buy Kitty White goods for their children, which naturally makes them become the second generation of Kitty’s fans. One desperate Kitty fan in Japan owns more than 10,000 Kitty items and still keeps buying more every month.
Winnie-the-Pooh and Mickey Mouse are both nearly 100 years old but they are both still active. What will Kitty White be like 50 years from now?
Read the article and learn how this cute character has become a world icon.
https://edition.cnn.com/2024/10/31/style/hello-kitty-50th-anniversary-japan-hnk-intl/index.html
Hello Kitty at 50: The mouthless face that launched an $80 billion empire
A fictional character Kitty White, often called Hello Kitty, was born on November 1, 1974, in the design house of Sanrio, a Japanese entertainment company that designs, licenses, and produces merchandise. She is a cheerful feline girl with a red bow on her left head and an oval yellow nose but without a visible mouth. She plays the piano and lives in London’s suburbs. The character was originally marketed towards pre-teenage girls, but as her popularity grew and the fans’ ages became older, its fans and customer base extended to teenage and adult consumers, too. For decades, Kitty White has been regarded as an icon of kawaii (cute) culture. She now appears not only in books, videos, animated TV series, and electronics and kitchen appliances but even on an airplane body. When young kitty lovers become parents, they buy Kitty White goods for their children, which naturally makes them become the second generation of Kitty’s fans. One desperate Kitty fan in Japan owns more than 10,000 Kitty items and still keeps buying more every month.
Winnie-the-Pooh and Mickey Mouse are both nearly 100 years old but they are both still active. What will Kitty White be like 50 years from now?
Read the article and learn how this cute character has become a world icon.
https://edition.cnn.com/2024/10/31/style/hello-kitty-50th-anniversary-japan-hnk-intl/index.html
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