Dear MEL Topic Readers,
India’s start-ups look to villages to drive next leg of growth
Of India’s 1.4 billion-plus population, nearly 70%, or around 900
million people, reside in rural areas. Also, as many as 450 million mobile
phones are being used outside cities, more than the entire North American population.
Now, investors and entrepreneurs are looking at the next wave of growth
opportunities in this underdeveloped market. But India is so diverse. There are
nearly 20,000 different dialects and as many as 650,000 villages that have unique
cultural identities. So one size doesn’t fit all. Still, the business potential
for local dialects is nonnegligible. For example, a film company identified 18
dialects whose populations are large enough to create movies in the dialects. Yet
the business models designed and succeeded in urban cities don’t always work in
rural markets, the underdeveloped India’s rural markets are waiting for
investments and businesses.
Read the article and learn about India’s next business frontier.
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