Dear MEL Topic Readers,
Kraft Macaroni & Cheese ice cream debuts and quickly sells out
It’s summer in the northern hemisphere. So, ice cream is a good treat. Ice cream companies always come up with new flavors to bring attention from new and existing customers. One of the wow factors is to show something that no one has ever thought of or needed. That is what these two unlikely partners jointly did, The Kraft Heinz Company, best known for its ketchup and Macaroni & Cheese, and Van Leeuwen Ice Cream, which makes ice cream from natural ingredients. Though Macaroni & Cheese is a very popular easy-to-prepare American food, it has never been considered an ice cream ingredient. So, when Van Leeuwen debuted the Kraft Macaroni & Cheese ice cream, they called it "The ice cream you never knew you needed."
Who bought it? Many. Then, what’s next?
Enjoy reading the article and learn about this unlikely combination of popular foods.
https://edition.cnn.com/2021/07/24/business/kraft-macaroni--cheese-ice-cream-trnd/index.html
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